One of the primary things a lot of people do when they switch careers or receive a promotion is to have new business cards made. This is because these small cards happen to be a crucial part of doing business, and have been for a very long time. But what’s so special about a card such as this?
For many a company printing of business cards is a standard ingredient of the printing and publishing budget and for good reason. Most notably, the business card operates as an extremely versatile promotional tool. It doesn’t only communicate information like business name, personal name, job title and contact details, for instance, it can be used for networking purposes and also assist with generating leads. For more information on commercial printing, go to http://www.impumelelo.co.za
Moreover, business cards can be a really easy way for you to advertise an enterprise because all you have to do would be to give them out to people. In saying that, though, a card such as this must be memorable for it to be useful to you and your firm in the long term. In other words, it has to be noticeable amongst the plethora of businesss cards that are already out there. It also has to make a sufficient impression on the recipient for them to want to hold onto it and, more importantly, conduct business with you .
You know your business card has made a favourable impression on a someone if they say things like, “Wow, I love your business card”, when you give it to them. A response along these lines is what you are looking for, even if the individual only thinks these thoughts and does not say something to you personally. The ultimate is when somebody phones you a long time later and informs you that they have held onto your business card all these years and would now like to do business with you. This is the potential of a truly fantastic company card.
However, what makes a business card great in other words, effective, is a topic for discussion. For instance, some people say you should use color because it’s more eye-catching in comparison with black and white, while other people point out that monochrome is actually more extraordinary considering the multi-colored world we already live in. Nevertheless, there are several basic tenets which underpin what makes a business card highly effective and one of these is to have your corporate cards professionally printed by a printing company that focuses on printing for business purposes.
Sadly, a business card that’s homemade generally resembles exactly what it is – home made. Sure, it is entirely feasible to use desktop printing software and your inkjet printer to produce your company cards. However, apart from entailing a considerable amount of hard work from you, it is often very difficult to reproduce the sort of business cards that expert printing companies make as a matter of course.
Prior to deciding to approach a professional business card printing company to do the printing of the business cards, however, it may be a good idea to get the help of a graphic designer to guide you with the layout and design. Good design and layout are 2 extremely important elements of a fantastic company card, and together with factors like type and size of typeface and type of cardstock, can make or break the appearance of your business card.