Everyone uses search engines like google to find what they are seeking on the internet. They call up their favourite internet search engine and enter in the topic they’re looking to learn about. The search engine then provides them two different sets of results. They are organic and paid search results.
The organic results are comprised of pages that are most appropriate to the keyword typed into the search engine according to the number of links the websites have to that keyword and how well laid out the site is. There can be hundreds of thousands of different sites for a certain keyword, or there may be only a few hundred results.
The paid search results will likely be those at the top or edges of the page labelled as advertising or paid search results. These websites belong to companies that have paid the search engine administrators an arranged fee to display their advert whenever a certain keyword is typed in. The sites might be relevant toyour search, after all, any company can target any keyword.
The way the paid search works is as follows. A company will choose to target a certain number of keywords that they feel will increase their sales. Then they launch a pay-per-click campaign on these keywords. Which means that the company pays the search engine an agreed upon fee each time a searcher clicks to their website from their displayed advert. The actual displaying of the advert is free, they only per for each click of a potential customer. For more information on paid search as well as www.3waymarketing.co.za please visit our site
The transfer rate of these clicks from click to client is not that high. Some keywords hardly ever generate a single sale. It is very important to select just the most relevant keywords. For example, an alarm systems company that targets domestic electrical engineers as a keyword will not get any sales out of that keyword as their site is for alarms, not electricians and whoever searched for electrical engineers is looking to get exactly that. This means that the alarm systems company has just wasted funds on a click. If however, precisely the same company targets alarms or security systems, then they will generate a much higher quantity of sales per click since those who are doing the clicking are looking for alarm systems or some similar product.
Obviously, some keywords are in much higher demand than others. This causes the fee per click to go up, making paid search an incredibly expensive way of getting additional business. This can be compounded by the indisputable fact that a lot of people do not choose to click on the adverts, they would rather look at the sites displayed in the organic search section of the results. They know that these results will be the most relevant to their search.
Some products benefit more from paid search campaigns than other do, it all depends on your target audience and how much you’re willing to spend on your paid search campaign. Don’t forget to take the time to consider all your options before blindly diving into paid search.